Data-Driven PPC Optimization

The Secret to Pay-Per-Click Success

As the Artificial Intelligence (AI) market continues to grow at break-neck pace, companies are constantly looking for innovative ways to increase improve brand awareness and grow their user base. While there are a plethora of digital marketing strategies available, Pay-Per-Click (PPC) marketing remains one of the most effective methods for driving tangible results.

At Lawton, we provide data-driven PPC optimization services that are specifically tailored to the needs of AI companies. By utilizing cutting-edge strategies that are not typically considered, we help our clients grow their brands and boost their sales.

Unearthing Hidden Opportunities with Data-Driven PPC Strategies

Most digital marketing experts in the AI industry tend to follow traditional PPC strategies, which often leads to saturation and diminishing returns. Lawton’s approach to PPC optimization, on the other hand, is based on a data-driven methodology that uncovers hidden opportunities and targets less competitive, high-converting keywords. Our tactics include:

Leveraging AI and Machine Learning for PPC Optimization

The AI industry is all about innovation and harnessing the power of technology. It’s only natural, then, that the best PPC strategies for AI companies should also take advantage of the latest advancements in AI and machine learning.

At Lawton, we use AI-driven tools and machine learning algorithms to analyze vast amounts of data and identify patterns that human analysts might miss. This enables us to discover untapped niches, fine-tune our clients’ bidding strategies, and maximize their return on ad spend (ROAS).

Diving Deep into Long-Tail Keywords

While most PPC experts focus on short, popular keywords, we believe that the key to success lies in long-tail keywords. Long-tail keywords are less competitive and often have a higher conversion rate, as they cater to more specific search queries. By targeting these niche keywords, AI companies can lower their cost-per-click (CPC) and improve their overall campaign performance.

Our team at Lawton Marketing Consulting conducts thorough keyword research and analysis to identify the most promising long-tail keywords for our clients. We then create highly targeted ad campaigns that resonate with their target audience and drive high-quality traffic to their websites.

Enhancing Brand Awareness through Innovative Ad Creatives

Aside from optimizing PPC campaigns for maximum sales, it’s also crucial to increase brand awareness among potential customers. To achieve this, Lawton  employs unconventional and eye-catching ad creatives that set our clients apart from their competitors.

Storytelling through Video Ads

We harness the power of storytelling through video ads across multiple platforms.  The build audience awareness while also enabling look alike groups in social media platforms. By crafting compelling narratives that showcase the benefits and applications of our clients’ AI solutions, we captivate the audience’s attention and create memorable, shareable content that expands brand reach.


The key to success for AI companies in the realm of PPC marketing lies in thinking outside the box and leveraging data-driven strategies. At Lawton, we specialize in providing innovative PPC optimization services that help AI companies grow their brands and improve sales. By focusing on untapped opportunities, long-tail keywords, and unconventional ad creatives, we deliver exceptional results that set our clients apart from their competitors.